Services
- Branding
- UI & UX Design
- Responsive Design
Project Overview
For over 30 years, Model Works have been creating amazing, architectural visualisations for the design, planning and marketing of property. Their team is led by Architects and Engineers and they realised the need for change with a brand that had served them well for 20 years. The Model Works brand needed to be invigorated, evolved, and reworked.
Looking at the bigger picture
Model Works was at a crossroads, a highly regarded, established business, with strong brand equity but with a visual identity and marketing communications that no longer reflected their offering.
Through a combination of workshops, client interviews, research, and digital reviews a decision was made to retain the Model Works name but to ensure that the new brand identity reflected the dynamic and innovative nature of their business.
Through a combination of workshops, client interviews, research, and digital reviews a decision was made to retain the Model Works name but to ensure that the new brand identity reflected the dynamic and innovative nature of their business.
'Best in the Business'
It emerged that there was great brand equity in the Model Works name, they are regarded by their clients as ‘the best in the business’, it was our challenge to ensure that their brand and marketing collateral reflected this. We started with an evolution of the brand identity, the words ‘Model’ and ‘Works’ are well balanced in terms of size and similarity and were well suited to stacking the name. The M reflects well with the W, aligning the O’s and the stems of the remaining letters to create a well-contained logo that exudes confidence and legibility at large sizes such as signage and small digital communications.
The start of the M was reduced to a pixel-like square to reflect the digital nature of much of their work. We also looked at how The Model Works logo could be represented with the MW abbreviation for social channels. The result was a visually strong, fresh and confident brand identity that better reflected their innovative nature. We then rolled this out across digital, product
We also looked at how The Model Works logo could be represented with the MW abbreviation for social channels.
The result was a visually strong, fresh and confident brand identity that better reflected their innovative nature. We then rolled this out across digital, product
The start of the M was reduced to a pixel-like square to reflect the digital nature of much of their work. We also looked at how The Model Works logo could be represented with the MW abbreviation for social channels. The result was a visually strong, fresh and confident brand identity that better reflected their innovative nature. We then rolled this out across digital, product
We also looked at how The Model Works logo could be represented with the MW abbreviation for social channels.
The result was a visually strong, fresh and confident brand identity that better reflected their innovative nature. We then rolled this out across digital, product
A digital refresh
Following on from the branding, a website was needed to showcase the range, scale, and beauty of architectural projects at their best. The portfolio-style bespoke site is image-led and showcases the wow-factor of the Model Works CGIs.
A cohesive set of guidelines
A set of identity guidelines were created to ensure consistency and legibility across all brand application. With the primary colour palette consisting of black and white, it was imperative to illustrate how to effectively communicate this minimalist approach.
What the client had to say
Idea's in-depth knowledge and understanding of the construction industry was invaluable in guiding us through the process of developing our new branding and website. Their creativity and artistry shone through as the design evolved, and I still recall the excitement when they revealed our new logo! The professionalism, experience, and creativity of the team, made it a pleasure to work with Idea.
Barry Murphy, Managing Director,
Model Works
Model Works
