Evros

  • Branding
  • Brand Architecture & Strategy
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Overview

The Evros Technology Group is Ireland’s leading provider of IT managed services and systems integration. Established in 1989, Evros Technology Group offers unrivalled support in the design, supply, implementation and support of organisations’ IT infrastructure.

Originally HiberniaEvros, the directors recognised the opportunity, as part of the rebrand, to rethink the brand name and re-imagine the company completely. The Idea team facilitated a series of brand workshops, some of which included initial visual concepts and these acted as the catalyst for the creation and implementation of a brand that truly reflected the energy and expertise of this innovative tech group.

Design Challenge

Idea worked closely with the team to develop their effective branding and marketing initiatives. This process involved establishing the company’s values and goals and communicating them through the brand identity. We developed the brand, assisted in developing the new tagline, ‘fresh thinking’, and also commissioned a collection of photographs –  showcasing the company’s expertise and professionalism. An energetic logo and a visual identity system featuring a strong multi-coloured band rubber stamps their exciting transformation!

Result

With a comprehensive set of guidelines in place and an extensive suite of templates for a wide variety of documents, Evros is now well placed to achieve the consistency which is a major ambition in any brand. 

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