Chilli Moo, a frozen yoghurt brand founded by two Mums who wanted healthy treats for their kids.
Idea’s brief was to create an identity, website and product packaging that would appeal to both parents and children. We wanted to keep the approach fun but with a bit of personality. The design needed to reflect the healthy nature of the product and appeal to both parents and children whilst also competing with other well-established brands.
Chilli Moo has gone from strength to strength, the recognisable brand is stocked in Supervalu, Avoca, Tesco, Donnybrook Fair and also launched into the schools market in the UK- another success story for Idea! We were delighted to have been listed by Luerzers in the top 200 Best Illustrators Worldwide for our work with Steve Simpson on the Chilly Moo packaging.
Thanks to everyone in IDEA for the great work they did on our website, they are highly creative and professional. The project was done within time and budget and we are delighted with the end result.Claire Holman, Chilly Moo