Services
- Sustainability Reporting Design
- Sustainability Webpage Design
- Brand Identity
- Presentation
Project Overview
CDB Aviation is an aircraft leasing platform based in Dublin and Hong Kong. They engaged with sustainability consultancy, Sustainability Works to help develop their comprehensive sustainability strategy for the future.
Idea worked in partnership with both Sustainability Works and CDB Aviation to transparently communicate CDB Aviation’s sustainability strategy to both internal and external stakeholders through their inaugural sustainability report and web presence.
Idea worked in partnership with both Sustainability Works and CDB Aviation to transparently communicate CDB Aviation’s sustainability strategy to both internal and external stakeholders through their inaugural sustainability report and web presence.
Sustainability Report
Our journey began with CDB Aviation's debut sustainability report. Our mission: to set the tone, map out the design, and structure this all-encompassing document while staying true to CDB Aviation's brand essence. We also aimed to create a report that was not only in harmony with their brand values but also easily digestible and engaging to readers.
We worked closely with CDB Aviation's Sustainability Working Group, delving deep into their backstory, aspirations, and the audiences they aimed to reach. This allowed us to embark on crafting the report's overarching design direction.
We worked closely with CDB Aviation's Sustainability Working Group, delving deep into their backstory, aspirations, and the audiences they aimed to reach. This allowed us to embark on crafting the report's overarching design direction.
Design Strategy
Our collaboration began with CDB Aviation’s inaugural sustainability report, setting the foundation for clear, engaging, and impactful sustainability communication. We worked closely with their Sustainability Working Group to understand their goals, values, and target audiences, ensuring the strategy was effectively conveyed to both internal and external stakeholders.
The sustainability report was to be 'digital first', we explored the most effective way of presenting the information, leading with an engaging infographic style, panoramic imagery and an interactive pdf that is easy to navigate for users.
The sustainability report was to be 'digital first', we explored the most effective way of presenting the information, leading with an engaging infographic style, panoramic imagery and an interactive pdf that is easy to navigate for users.
Website Evolution to Embrace Sustainability
As the sustainability report neared completion, we designed and developed a dedicated sustainability section on CDB Aviation’s website. This part of the site provided insights into the aviation industry's environmental challenges and outlined their role in fostering a sustainable future. Each section of the report, the full report and all previous reports are easily available for download, enhancing accessibility and transparency.
Employer Branding
While shaping the sustainability narrative, another challenge emerged—defining and branding CDB Aviation’s CSR initiatives. Their extensive work in childhood education, homelessness, and environmental programs needed a cohesive identity. We collaborated with their CSR team to develop ‘Together,’ a brand that reflects their collaborative and community-driven approach. The branding was designed to be open, friendly, and impactful, aligning with CDB Aviation’s values and wide-reaching CSR efforts.
The suite of sustainability reports we have created along with their web presence successfully positioned CDB Aviation as a leader in responsible aviation leasing. The launch of the ‘Together’ CSR brand further strengthened their reputation as a socially responsible organisation. By combining clear communication, strategic branding, and digital innovation, we helped CDB Aviation effectively showcase their commitment to sustainability and corporate responsibility. We continue to work with the CDB Aviation team across their sustainability comms.
The suite of sustainability reports we have created along with their web presence successfully positioned CDB Aviation as a leader in responsible aviation leasing. The launch of the ‘Together’ CSR brand further strengthened their reputation as a socially responsible organisation. By combining clear communication, strategic branding, and digital innovation, we helped CDB Aviation effectively showcase their commitment to sustainability and corporate responsibility. We continue to work with the CDB Aviation team across their sustainability comms.
What the client had to say
"Idea were an absolute pleasure to work with. We presented them with a challenge to create something really impactful for our inaugural sustainability report, it needed to sit within our overall brand guidelines and convey a huge amount of information in a very visual way. The Idea team showed a real understanding of the brief and the project as a whole. They developed a creative direction that reflected our vision and worked with the team to make sure we got a sustainability report we were proud of. They also worked on some of our internal branding and created a new sustainability section for the CDB Aviation website which gives a summary overview of our ESG commitments.
The process was smooth, with a member of the team always available to work with us on any challenges that cropped up. The Idea team were creative, responsive and great to work with, they really delivered."
The process was smooth, with a member of the team always available to work with us on any challenges that cropped up. The Idea team were creative, responsive and great to work with, they really delivered."
Fiona Scott, Chief People Officer, CDB Aviation
