Trust, partnership and integrity are key to everything Attestor do. The brand we were to create needed to convey the positive, human, understated nature of how they work. Simplicity and brevity are at the core of everything they do. With this in mind we wanted to create a bespoke, brandmark, uncomplicated, straightforward and approachable, whilst still being confident and trustworthy.

We developed a unique logotype, sophisticated and understated at first glance, but on closer inspection, attentive to the details. We started with a classic Didone style typeface which we personalised and made unique to Attestor, which gives an overall sense of subtle luxury.

The chosen type style contained some sharp edges, which we balanced by bringing elements of roundness and softness to the individual characters, evoking Attestor’s diligence and rigour when it comes to their work, but also calling to their brand values of being approachable and human. This not only reflects the methodology of the firm, but brings to mind their unparalleled attitude in the field of investment.

Their unique A ‘ascends’ and stands out above the rest.

We took to telling their story online, in a very simple visual and interactive way, with a one-page scrolling website. Once the narrative was developed, we storyboarded and worked with illustrator, Jitesh Patel to bring the concept to life as an illustration. Once the style and visual direction were approved we then set to work on activating this in a dynamic way adding interactions and animations to the site, creating an engaging website that was not only strikingly simple, but unique to Attestor.

Check it out at Attestor.com