IDEA worked with the team in Startup Ireland to create a brand for the ambitious Startup Gathering, Ireland’s national startup week which ran from the 5th – 10th October 2015. IDEA was tasked with the challenge of developing a full modular solution for both branding and staging a series of events in 5 cities over 5 days on a limited budget within a very short turnaround time. The team in IDEA with their combined expertise in marketing strategy, design, production, creative solutions and digital know-how worked together to develop a plan, budget and most importantly a creative approach to ensuring the venues were branded in a consistent and dynamic way.
We worked with a consortium of sponsors and stakeholders to ensure that all of their requirements were met. We delivered this through a combination of keynote presentations, exhibition graphics, daily videos, social media marketing, digital advertising, merchandising and promotional materials for events nationwide to ensure that The Startup Gathering was a huge success. With over 410 events in total there was plenty of choice for attendees to learn how to start or scale their businesses. Check out our video on http://ow.ly/UwfxN