Helping Ardmac ‘Build Better’
IDEA were tasked with illustrating the evolution of one of Europe’s leading construction firms. We began the Ardmac rebrand with in depth business & persona workshops and client interviews, which provided valuable information for our team to craft their new brand strategy and marketing refresh.
Once the logo and brand revamp was agreed on, it was pushed across a wide spectrum of marketing materials – which included business cards, vehicle fleet, hoarding design, signage, stationery, corporate literature, launch material and even tender documents. Central to the new identity was their new logo, supporting elements and their new tagline – ‘Building Better’.
IDEA decided to modernise Ardmac’s website using a two fold approach – by focusing on the user experience and adding Ardmac’s people and personality to the new redesign. This new website complements their extensive rebrand.
With Ardmac’s service offering and team growing at an increasing rate, we focused on adding flexibility and scalability to the site’s structure. IDEA designed and built a slick, mobile-first responsive website that emphasises Ardmac’s long-standing position as one of Europe’s leading construction firms. It also reinforces Ardmac as a global brand, their many service offerings and facilities lead generation by connecting potential customers with the Ardmac sector lead. Each section is clearly defined, and the user-journey has been mapped and refined extensively resulting in a user friendly website.