SEO (Search Engine Optimisation) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

There are several SEO activities that put your website on Google’s radar and help your site appear on the first results of Google Search Pages (SERPs) and this should translate into a high volume of traffic to your website.

At Idea, we offer three main SEO practices:

On-Page Optimisation

The first step before performing any SEO tactic, is to ensure your website is set up to be crawled and indexed by Google for relevant keywords. 

We conduct keyword research to find the most convenient and strategic keywords for your website pages and take the proper measures to ensure Google crawls and indexes your website through Google Search Console.  

Off-Page Link Building

Building website reputation and authority is a key ranking factor on Google.

We provide a Link Building service to get external websites with high Domain Authority linking back to specific pages on your site through guest (off-site) blogging, which has proven to be the most legitimate and effective ways to build inbound links these days. 

SEO-optimised content creation

SEO-optimised content helps your business to position relevant keywords on Google.

We create SEO-optimised articles or blog posts targeting relevant terms that your target audience is typing on Google when looking for the type of product/service your business offers.

As an initial step, we conduct a keyword strategy to determine the most effective words for positioning  and then we create a targeted content calendar with the related topics to write content for.

Our expert SEO writers will perform the proper research, writing and editing to ensure each piece of content complies with SEO best practices, and is completed to achieve our goals.

If you wish to discuss how we can help you improve the SEO performance of your website, please get in touch!