Marketing of old talks at your audience, not to them or with them. Content marketing talks to your customers and helps them solve pain points. But how exactly can we talk with customers, without meeting them? Content marketing crafted alongside an SEO strategy, helps delight customers and rank your website on Google’s search engine.

We understand that value is what brings your audience back for more. It is important to only deliver valuable content that’s tailored to your audience and is guided by trends, user psychology, and of course, SEO. Otherwise, you are creating content for the sake of it, and that benefits nobody, unfortunately. Our content marketing services include:

 – Topic and keyword research
 – Content creation
 – Competitor analysis
 – Landing page creation / optimisation
 – Content calendar
 – Infographic creation
 – Website copywriting

To get a personalised content marketing strategy for your business, please get in touch by emailing lauren@idea.ie.