Make your website more effective!

Why its so important to update your website regularly.

There are many reasons why you have a company website, the main one of which, lets be honest, is probably to increase your profit! You do this by increasing traffic to your website, gathering information, generating leads and eventually turning visitors to your site into clients/customers.

 Once you have made your initial investment in time and money to get your website looking and working wonderfully the important job of keeping it updated and maintained begins. Unless you update your website with useful and relevant material prospective clients/customers will stop returning. The most brilliantly designed and well thought out website will offer no return on investment if it is neglected. Every site should routinely feature creative new content, text, graphics or images. This not only encourages repeat visits to your site but also in terms of search engine optimization, and in particular organic rankings, it keeps your site cost effectively optimized.

The success of your website and your eventual return on investment can depend greatly on whether potential clients/customers can find your site from a search engine or link index. To ensure that the most up to date and relevant results appear higher up on their rankings and to satisfy their own users, search engines such as Google, Bing and Yahoo constantly change the way they rank and display sites. If a site is not updated regularly, does not contain well structured content and appropriate key words or meta tags it can slip down the rankings. To make sure this does not happen ongoing supervision and maintenance of your site is essential. Rankings can also be based on the number of relevant links there are to your site. If people find the content stale and uninteresting they will cease to recommend it  and your links will dry up.

It is important to keep your potential client/customer interested in your website and what you have to say. Many of IDEA’s clients are beginning to realize the importance of being able to update their website themselves and while we are happy to do this for them as part of a monthly maintenance package, it is usually far more cost effective to do it in house. With this in mind we have been building a lot of new html websites within WordPress. By programming the site in html to look and feel like a highly designed and interactive site we can benefit from the advantages of WordPress as a cost effective and user friendly CMS tool. It allows for easy updating of the website with new news stories, information and photographs.

We are offering a full range of highly designed and interactive websites starting from around €3000, including a three hour training session in our office, which should teach you all you need to know about updating your website, keeping it relevant and increasing your return on investment.