Cross West is a development of one, two and three bedroom luxury, interior designed apartments available to rent in the heart of Tallaght under the management of O’Dwyer Property Management. In order to manage the letting of this development effectively they chose to partner with IDEA to develop all marketing materials. After an initial site visit we developed the Cross West brand for the development. We also commissioned professional photography and then created a suite of marketing materials to bring the apartments to market. This included the creation of a website, advertising materials and large format impactful building vinyls. ODPM also wanted to do something slightly different with a blank wall space in the development so IDEA created a graffiti wall to reflect the messaging and brighten up an otherwise uninspiring space.