Quick Response or QR codes can be added to almost anything from cereal boxes to outdoor advertising, from footpaths to buildings and everything in between. This makes them very attractive communication tools for  any marketeer. They are becoming more popular as consumer awareness increases. We have used them successfully in a number of  client campaigns.   A QR code, when scanned by a smartphone, brings the user to specific landing page and saves them the effort of typing in a long URL or web address. Should a particular campaign or code catch the eye of the smartphone user when they are… Read more »

Ten Tips to improve your website’s Search Engine Performance  If you’re using your website to sell a product or service a high ranking on search engines is an obvious plus. While we can help you with longer term planning and more complicated search engine optimisation campaigns there are plenty of ways you can increase your organic ranking on Google, Bing, Yahoo or any other search engine quite easily without our help.  1. Keywords When writing the text for your website make sure to use approriate keywords through out your whole site in titles, content and image names. Decide what keywords… Read more »

Various eye tracking studies on how websites are viewed have been carried out over the years. Obviously our design studio are especially interested in the results of these studies as they can have a direct impact on effective website design. Clare, our Studio Manager, has put together a list of some of the more interesting results over the years… I probably shouldn’t be saying this as a graphic designer but one of the most surprising results to me is that it is not always images or design that first catch people’s attention when they land on your home page! Of… Read more »

Why its so important to update your website regularly. There are many reasons why you have a company website, the main one of which, lets be honest, is probably to increase your profit! You do this by increasing traffic to your website, gathering information, generating leads and eventually turning visitors to your site into clients/customers.  Once you have made your initial investment in time and money to get your website looking and working wonderfully the important job of keeping it updated and maintained begins. Unless you update your website with useful and relevant material prospective clients/customers will stop returning. The… Read more »