Silver Award for Sales Promotion – RSA
IDEA’s aim was to attract over 2,000 people to the 2009 Ireland Vs England cricket match in Stormont as well as to promote the sport of cricket in both Northern Ireland and the Republic of Ireland. We were asked by RSA to create an arresting identity which incorporated the main sponsor’s logo and which got the message across about the build up for the big day.
We also developed a series of promotional novelty items for distribution to media and cricket networks which included a ‘bluffers Guide to Cricket’, Promotional Bunting for clubs, Cricket Scoreboards and small fliers.
The RSA Ireland V England Challenge was a huge success both in terms of awareness and in terms of attendance. Demand for tickets was so high that an additional stand had to be constructed at Stormount to accommodate the crowds. Over 4,600 people attended the event – 230% higher than the target!
To read more about this project and to see the RSA Ireland Vs England case study please click this link.
