O2 B2B Campaign
O2 | B2B Campaign
“IDEA developed a B2B profile that helped O2 aggressively compete in this critical sector”
Competing for the important business mobile services market, O2 needed to differentiate their offering.
IDEA helped package their services into a series of ‘business propositions’ with literature that held the integrity of the corporate guidelines yet offered a business edge. The famous (and untouchable) bubbles identity was utilised to produce a network of intelligent bubbles which was used as the lead image throughout the main B2B pack and a campaign of supportive literature. O2 used this pack to spearhead their activity in this critical sector to great success.
The pack we developed for O2 won The Corporate Print Literature Silver Award at The Irish Design Effectiveness Awards.
