Hitatchi Campaign IISPC Award
Project: Hitachi Data Products EMEA Camapign
Client: Hitachi Imaging Solutions (Europe)
Award: Silver Award – Trade & Salesforce Incentives Campaign, IISPC Awards
Hitachi Dataproducts wanted to increase their sales of toner cartridges by 20% – a very straightforward objective that required some lateral thinking. Imagine a large number of distributors, all carrying a range of competing products, all of which fulfill the same function. So why sell Hitachi?
IDEA created an integrated sales promotion campaign that rewarded the distributor for sales of Hitatchi Dataproducts. Based on a ‘league table’ of sales achieved, we created a competitive environment not only between distributors but between regions and countries across Europe. The campaign operated both online and offline in several languages and was managed directly from our Dublin offices. IDEA created a sales promotion strategy that exceeded target by an average of 137% across Hitachi’s European operations.
